InMobi announces the first adtech deal of 2018 with its acquisition AerServ for $90 million to create the world's largest programmatic video advertising platform.
Mobile ad network and Indian unicorn InMobi paid $90 million for mobile video monetization platform AerServ in a bid to build a header bidding solution for apps. The deal, announced Wednesday, will bring together their respective programmatic exchanges to create "fair auction dynamics for in the in-app space," said Abhay Singhal, InMobi's CRO and co-founder.
"Our publishers have been asking for this," Singhal said. "They want more control rather than the black box they get from most of the large in-app mediation platforms."