MEET MANSCAPED®
MANSCAPED was founded in 2016 in San Diego, California, by Paul Tran, a serial entrepreneur. Initially, Paul saw a whitespace in the male self-care category. He came to the realization that for women, there was a beauty brand and product to fulfill all their needs, but there was a noticeable absence in the market that catered to the male groin area. As a result, Paul founded MANSCAPED, a revolutionary brand that is now known as the disruptor in the $70B global men’s grooming market.
MANSCAPED quickly scaled, largely driven by the success of its hero device, The Lawn Mower®. The company has also successfully expanded its product portfolio across the body in its core power shave category, consumables, and lifestyle and accessories.
MANSCAPED had an existing bank line but needed additional capital to continue to scale the business. The company was seeking a long-term partner who not only understood its mission but could scale in capital alongside its rapid growth.
When Paul met the Structural team, he loved their approach in providing debt capital. Structural extended MANSCAPED an initial tranche and provided two additional tranches over the course of twelve months, doubling the original commitment. With the capital, MANSCAPED was able to push on growth levers and expand the brand globally.
Growth Capital
The debt capital and partnership that Structural provided allowed MANSCAPED to quickly and profitably scale the business with a relatively small amount of equity capital raised. This partnership aided in the company’s ability to set the foundation for continued growth and product innovation. As MANSCAPED continues to execute on its long-term strategic plans, Structural Capital will seek to find ways to further support the company’s financing needs.
International Expansion
Having already established a strong presence and brand in the United States, Paul and team viewed expansion abroad to Canada, Australia, and Europe as a critical growth lever. International markets remain a key portion of the company’s revenue profile today.
Navigating Supply Chain
Like many other companies during COVID, MANSCAPED had to navigate supply chain disruptions including elevated ocean freight rates, prolonged shipping times, and port congestion. An incremental tranche of capital from Structural allowed MANSCAPED to maintain adequate levels of inventory to meet accelerating demand and stay in stock across all channels and regions.
“The Structural Capital team has been a great partner in supporting us over the last several years as we have quickly and profitably scaled our business.”
Paul Tran, Founder & CEO Manscaped
